“This book changed my life! An homage to modern architecture’s obsession with resolving the conceptual dimensions of inside and out. Ducks, sheds, suburban housing, monuments, the desert itself – the pure physiognomy of the sign, in all its virtual and physical manifestations is diagrammed and linguistically pulled apart.” - Nominated by Helen Marten.
Learning from Las Vegas created a healthy controversy on its appearance in 1972, calling for architects to be more receptive to the tastes and values of "common" people and less immodest in their erections of "heroic," self-aggrandizing monuments.
This revision includes the full texts of Part I of the original, on the Las Vegas strip, and Part II, "Ugly and Ordinary Architecture, or the Decorated Shed," a generalization from the findings of the first part on symbolism in architecture and the iconography of urban sprawl. (The final part of the first edition, on the architectural work of the firm Venturi and Rauch, is not included in the revision.) The new paperback edition has a smaller format, fewer pictures, and a considerably lower price than the original. There are an added preface by Scott Brown and a bibliography of writings by the members of Venturi and Rauch and about the firm's work.
208pp. | 152 x 229mm
Publisher: MIT Press Ltd